MODULE 2
Creating Your Home Base - 1 Day
This module will take students through the process of building a basic template website from choosing a domain name to implementing technical SEO and using photography as a means of brand expression.
Outcomes:
- Identify & select appropriate website platform for your business
- Design & build your own responsive design website with technical SEO in mind
- Implement Google Analytics
- Get setup with Google Webmaster Tools
This module is aimed at people who do not yet have a website but want to create their own, or those that do have a website but recognize that it may need to be updated and re-organised to be socially integrated and search engine friendly. It is recommended that those that choose to attend this module have previously completed the Foundations workshop or already have a good understanding of their target market, business objectives and goals before joining this class.
Module 1 - Marketing Foundations
Module 3 - Social Media Marketing
Module 4 - Search Engine Marketing
Module 5 - Display Marketing
Module 6 - Email Marketing